In recent years, E-commerce and marketing online have strong development and affirm its importance on the economy. Furthermore, in the era of improved technology, the cellphone becomes inseparable for sure to most people. Everyone has all the information about everything in the world and can do everything through the mobile screen with ease. Therefore, Mobile e-commerce will become an inevitable trend in the future.
Firstly in this article, we want to clarify what the phrase mobile e-commerce means.
In brief, Mobile e-commerce (m-commerce) is the buying and selling of goods and services through wireless handheld devices. It involves new technologies, services, and business models. Different from traditional commerce, it opens the door to a slew of new applications and services.
What reasons make us say that m-commerce will become an inevitable trend in the future.
The explosion of applications and services that are becoming accessible from Internet-enabled mobile devices is remarkable. Moreover, they follow you wherever you go, making it possible to look for a nearby restaurant, stay in touch with colleagues, or pay for items at a store. Generally, all brands can promote or sell products directly into the consumer’s hand, anywhere, via wireless technology. Mobile e-commerce creates a retail outlet in your customer’s pocket. All promotion campaigns can spread strongly and reach closer to the customer via an application on mobile.
There are many convenience methods for e-commerce in general and e-commerce in particular transactions such as Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as service changes, bill payment, and account reviews. You can conduct all from the same handheld device. Besides, retail service online, as consumers are given the ability to place and pay for orders through the internet. With those strengths, m-commerce will be an inevitable choice of any brand that always groans for success.
Three current main Mobile e-commerce campaign
Currently, there are three ways for your M-Commerce choice: mobile application, Mobile website, Responsive website.
- Mobile application
They can be run on the specific mobile device and they are coded just for that device. These applications usually can be downloaded from “app stores” like Google Play or iOS App Store. This is the best choice when you need to access the device’s hardware and settings.
The disadvantage of this way is that you would have to develop the app for every platform such as iOS, Android, Blackberry, Windows Phone, tablets… And the user would have to want to download it.
- Mobile website
The mobile website has a different code base and content for desktop and mobile. Hereby, it could offer completely different user experiences for these two groups. But the mobile website usually targets only one resolution, so you end up covering an only a small portion of visitor’s possible resolution.
- Website Responsive
It serves the same code and the same content to all users, regardless of their platform. It uses fluid layouts, media queries and flexible images to adapt to every resolution. Smartphone, tablet, laptop, desktop, TV… The system automatically detects the devices so that whenever your customer access your online store via which devices it will switch to the suitable mode.
Has your brand prepared for an ecommerce campaign on mobile yet?
Attractive products, care services, the image of a trustworthy brand are the important points you have to pay attention to the first. Then do not forget to create a professional website with a friendly frontend to get closer to customers. Now, many Responsive WordPress themes and Magneto Themes for marketing online are available for your using. You can visit website cmsmart.net, a specialization in researching and improving mobile e-commerce templates, mobile e-commerce platforms and star your online promotion plan with their smart products and enthusiasm assistance.