There are a lot of criteria to evaluate how successful websites are, but the most realistic way that many business owners agreed is looking at how it can help them to attract visitors, establish brand personality and increase revenue. With one website, attracting customers’ attention to visit is just the first step, the next and more important one is making them feel comfortable and have great user experience. Instead of offering them frustration or forcing them doing something, you just need to give them a simple experience, put the control on their hands and create an organic experience that feels natural. Some tips mentioned below will be actually useful for you to improve Users’ experience:
- Never overload or overwhelm
Sellers tend to show all their crucial information about products right at the first time, this amount of information is really huge and not all buyers can digest all of them in a short time. All things need to be organized step by step with all of latest blog posts, policy info, and three different product sliders. It had better category them in convenient way to be found. One or two elements you want customers to see immediately will be put on top and others will be in sub-categories.
- Avoiding confusion at all costs
If your website confuses customers, they will leave without any hesitation, that’s fact. You can avoid confusion and build easier to read paragraph by using UX test, analytics, and feedback from your shoppers. You can also highlight by using icons to illustrate complicated or confusing concepts.
- Different buttons for different actions
The websites are used for trading aims; therefore, add to cart, proceed to checkout, and complete purchase are the most crucial buttons. Don’t put them at the same color with others and make sure that they will appear throughout the store, using color contrast is a great idea.
- The user is in control
We mean you should let them find their own way around.The UX should prompt and encourage visitors to behave in a certain way; they should be able to navigate through the pages in any number of ways as easily as possible. Sometimes, they do not follow the journey that shop owners think about.
- Understanding expected design standards
Being unique among crowd is always encouraged, but in this field, there are still some certain universally expected standards. Being too creative or strange may be counterproductive and cause confusing. The core principles are:
- The logo should be on the top left corner of the page and serve as a link to the home page
- Text underlined will be a link
- Buttons should change appearance on hover
- On mobile navigations, a “hamburger” shape expands the navigation
- Important contact information and basic information about company should be placed in the footer
- the search bar, user account information and mini-cart should be put right at the header, or on the right side, opposite the logo
- Thinking like you are users
To think as users, you should answer all questions below:
- Is it easy to get through checkout whether or not you choose to log in?
- How the experience is different based on how familiar a user is with your brand and products, on what way they can learn easily and quickly about your websites, why they can trust you
- What is the best way to find the desirable products and similar products
- Is it easy to save products that you are not buy yet
- What do you learn about the product’s size, weight, stretch, fit, materials & movement?
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